Celebrating all things cowboy in Edmonton
Last month, we had the amazing opportunity to plan and execute the media launch of River City Round Up - an annual citywide festival that celebrates Edmonton's proud history of agriculture and western heritage. Media partners, prominent government officials and school students gathered at City Hall to celebrate the kick off of the festival. The event featured short speeches by Todd Babiak, a Canadian writer, entrepreneur and founder of the community movement Make Something Edmonton, newly elected Mayor Don Iveson and Richard Andersen, President & CEO of Northlands. To kick of the Festival, T-bone (the Festival's Mascot) and Mayor Don Iveson played barrel racing with students from Greenfield school.