iHuman Youth Society kicks off a million-dollar fundraiser.

Today, we helped iHuman launched a new fundraising effort - The 1 Million Push-ups Event. This is a very unique fitness fundraiser designed to raise awareness and needed funds for iHuman while introducing Edmontonians to the physical and mental challenge of performing 1 Million Push-ups in one day. The media launch featured short speeches from participants and government officials and finished with a one-minute push-up challenge. Even Councillor Scott McKeen dropped down and did a few.

The collective goal of the fundraiser is to raise $1 Million for the iHuman Youth Society and break a world record.

iHuman works with traumatized youth who live rough on the streets and have seemingly lost everything. They use creativity as a tool to empower youth at-risk with belief in themselves and the ability to contribute back to the community.

Edmonton is a city full of creative, innovative and adventerous people and this event is an excellent example of this can-do attitude. When we come together as a community, great things happen and B5 Communications is proud to be involved in this initiative.

Consider joining the challenge. Check out their website: http://www.onemillionpushups.ca