102 Avenue bridge closure not a road block for High Street businesses
The 102 Avenue bridge over Groat Road closed July 1 for 15 months of reconstruction. Despite the closure, the 18 local businesses, shops, cafes and restaurants that make up the charming, walkable, shopping area are embracing the positive changes the construction will bring to the neighbourhoood.
To let customers know they are still thriving and open for business through the closure, High Street hosted a summer block party on Sunday, July 6. The family-friendly outdoor party featured a chalk art contest, food trucks, music, family entertainment, restaurants and shopping promotions.
B5 Communications provided event planning and media relations support.
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